MISSION STATEMENT

DEFINING SUCCESS

What does success look like to you? 

 This is the first question we always ask, and the answer can be dynamic and ever changing. There’s a long road ahead, so we always want to have a set of goals to work toward together- a North Star to help find our way. Understanding that our targets shift over time, we want to continue asking and answering the question of ‘What Does Success Look Like to You’, so that we are always focusing our efforts in the right direction.

OUR MISSION AND VALUES 

Let’s face it, the music industry in it’s current form is broken. Giant streaming platforms and record labels are in the driver’s seat, and artists are just along for the ride. Artists being relied on more than ever to create content, often taking the focus away from their music. We understand these are the current conditions, but that doesn’t mean we’re going to settle for the status quo. We want to help artists take the power back, promote themselves in authentic and unique ways, and challenge the industry standards as we strive to create a sustainable music business that works for everybody- not just the majors. 

YOUR ART COMES FIRST

Without art, we have no purpose. Therefore, we are always fully supportive of our artists and their own creative vision. We are not here to make decisions about how an artists’s music should sound, artwork should look, etc. We are, of course, always willing to collaborate in these spaces, but will refrain from directly guiding artistic direction unless explicitly asked.

EQUALITY

Entertainment has long been an industry dominated by the white, male perspectives, and although it is shifting more and more every day, we believe in doing everything we can to focus the spotlight on groups and/or individuals who have not always had access to the same opportunities or resources as their more privileged counterparts. Gender and racial equality is a core value of ALLO, and we commit to providing an equal platform for everyone.

TRUST AND COMMUNICATION

We are always here to talk with you about anything. Especially as it pertains to mental health and wellbeing, the industry can be a challenging space, and we have a responsibility to be there for you when you need someone to chat with, be it business, personal, or anything else. Don’t be afraid to ask us questions! We’re here to find the answers.

BULDING A COMMUNITY

We know that a strong community is critical to an artist’s growth, and helping artists find and build their communities is our specialty. Let us help you make invaluable, genuine connections that can open the door to new opportunities.